AI & automation reshape the media industry – harness the opportunities and stay ahead of the curve

Competition in the media industry is intensifying, and new technologies create opportunities for those who know how to use them right. AI and automation aren’t just trends – they’re tools to boost efficiency, grow revenue, and elevate the customer experience.

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Transform your core processes with AI

The media industry is in the middle of a major shift. Technology, consumer behavior, and revenue models are evolving faster than ever. The fight for attention is more intense, and improving efficiency is critical.

With AI and automation, you can optimize editorial processes, create new business models, and enhance the customer experience. Futurice helps you make the most of these opportunities – not just to adapt to change, but to lead it.

How AI is reshaping the media industry

Smarter content creation

Generative AI and machine learning are streamlining editorial work and enabling richer, more engaging content. This includes:

Automated background research and analysis to support journalists
Dynamic content recommendations that improve the user experience
Language models that speed up proofreading and content editing

Optimizing advertising and revenue models

Traditional advertising is in flux, and efficiency is key. With AI, you can:

Target ads more precisely and improve conversion rates
Test and optimize campaigns in real time
Use audience data sustainably and in compliance with GDPR

Data-driven decision-making

Leveraging data is no longer reserved for the biggest media players. We help you:

Build systems where data supports everyday business decisions
Integrate data from multiple sources into a single, usable whole
Develop tools to better understand your audience

How Futurice can support your business

We combine deep industry insight with technological expertise to help media companies build sustainable growth. Our solutions focus on:

Transforming core processes – leveraging AI and automation in editorial work, ad sales, and customer experience
Strategic use of data – enhancing analytics and audience understanding to support smarter decision-making
Developing new business models – optimizing subscription-based services and digital revenue streams

To give all our users an optimal experience, we believe we have to go personal – to leverage ML, AI and cloud technologies to deliver a personalized experience that adapts continuously to their usage. The results of this five-year journey are historic and groundbreaking, and I believe we have just touched the surface of what can be done. The next five years will definitely be just as groundbreaking as we continue to push intelligence and insight into more of our core processes and value streams.

Timo Rinne

VP Digital Development and Customer Experience, Sanoma Media Finland

The reliability and user experience of the news platform have helped us at Helsingin Sanomat to better serve our readers, thus increasing our reader base. We have managed to grow in terms of subscriptions, which gives us the opportunity to provide high-quality journalism for an even larger audience.

Esa Mäkinen

Managing Editor, Helsingin Sanomat